Current State of the Fast-Moving Consumer Goods (FMCG) Industry

The FMCG industry in China currently faces a large market demand with a high proportion of small and medium-sized enterprises, resulting in intense competition. The industry exhibits the following characteristics:
1. Diverse product categories with various packaging forms.
2. High level of automation in production lines, fast production speeds, and high hardware and software requirements for traceability systems.
3. Large quantities of products are shipped at once, leading to significant logistic challenges.
4. Centralized production with multiple regional warehouses and complex multi-level distribution channels, making logistics tracking complex.
5. Multiple and time-sensitive promotional activities requiring high marketing system capabilities.
The FMCG Industry Has Several Requirements:

1. Anti-Counterfeiting Needs, Especially for Brand Manufacturers
The FMCG industry, with its diverse product forms, consumer base, and wide geographical sales areas, requires easily recognizable anti-counterfeiting methods to effectively deter counterfeiting. Consumers, regardless of their location, technical expertise, or understanding, should be able to differentiate genuine products using a straightforward approach. The design and production should align with the industry's product packaging quality requirements.
2. Anti-Smuggling Needs
Each product has a unique RFID/QR code, making it easy to track the flow of goods. By scanning RFID, QR codes, or other means using smartphones, one can monitor the phenomenon of smuggling by distributors, ranging from primary to multi-level distribution. This provides a basis for regulating the sales market environment.


3. Marketing Needs
Tailored coding for interactive marketing based on the specific characteristics and promotional requirements of the FMCG industry. Consumers can easily claim prizes by scanning codes, making participation simple and convenient, which significantly boosts participation rates. During promotions, adjustments can be made on-the-fly, allowing for flexible responses to sudden marketing events and maximizing promotional efficiency.
"Zhongsu Platform" Solution
