Precision Customization, Industry Solutions Based on Scenarios

A deep dive into various industries such as agricultural products, food, beverages, and fast-moving consumer goods to meet personalized needs.

Agricultural Products Industry Solutions

The Zhongsu platform is a comprehensive agricultural product safety traceability system built by Zneng Printing using advanced technologies such as the Internet of Things, mobile internet, one-item-one-code, RFID, and more. It serves as the basis for consumers to trace the origin of agricultural products they purchase and is also a powerful tool for companies to showcase and precisely market their products.

Food Industry Solutions

Food is the top priority of the people, and safety comes first in food. The traceability system is regarded as a means of controlling food quality and safety risks and has received significant attention from the government and numerous food companies. Zneng Printing, with years of focus on anti-counterfeiting, provides a comprehensive anti-counterfeiting traceability and precision marketing solution for food companies.

Liquor Industry Solutions

Zneng Printing has introduced a solution for the liquor industry, which utilizes multi-level coding technology and mobile information collection technology in the circulation process. This ensures the precise collection of product information at any point in the entire logistics chain, enabling product tracking. Based on this information, companies can achieve anti-counterfeiting traceability, anti-smuggling, and precision marketing functions.

Fast-Moving Consumer Goods Industry Solutions

The uniformity and frequency of promotions have made consumers increasingly insensitive to promotions. To avoid consumer fatigue with promotions, Zneng Printing provides a comprehensive solution for anti-counterfeiting traceability and precision marketing for fast-moving consumer goods companies. It offers a new consumer experience, ignites consumer enthusiasm for promotions, and restores the appeal of products.

Current State of the Fast-Moving Consumer Goods (FMCG) Industry

The FMCG industry in China currently faces a large market demand with a high proportion of small and medium-sized enterprises, resulting in intense competition. The industry exhibits the following characteristics:

1. Diverse product categories with various packaging forms.

2. High level of automation in production lines, fast production speeds, and high hardware and software requirements for traceability systems.

3. Large quantities of products are shipped at once, leading to significant logistic challenges.

4. Centralized production with multiple regional warehouses and complex multi-level distribution channels, making logistics tracking complex.

5. Multiple and time-sensitive promotional activities requiring high marketing system capabilities.

The FMCG Industry Has Several Requirements:

1. Anti-Counterfeiting Needs, Especially for Brand Manufacturers

The FMCG industry, with its diverse product forms, consumer base, and wide geographical sales areas, requires easily recognizable anti-counterfeiting methods to effectively deter counterfeiting. Consumers, regardless of their location, technical expertise, or understanding, should be able to differentiate genuine products using a straightforward approach. The design and production should align with the industry's product packaging quality requirements.

2. Anti-Smuggling Needs

Each product has a unique RFID/QR code, making it easy to track the flow of goods. By scanning RFID, QR codes, or other means using smartphones, one can monitor the phenomenon of smuggling by distributors, ranging from primary to multi-level distribution. This provides a basis for regulating the sales market environment.

3. Marketing Needs

Tailored coding for interactive marketing based on the specific characteristics and promotional requirements of the FMCG industry. Consumers can easily claim prizes by scanning codes, making participation simple and convenient, which significantly boosts participation rates. During promotions, adjustments can be made on-the-fly, allowing for flexible responses to sudden marketing events and maximizing promotional efficiency.

"Zhongsu Platform" Solution

The "Zhongsu Platform" system assigns a unique identity code (RFID/QR code) to all products. The system platform generates codes in real-time through production line client software, recording and collecting production and traceability-related information for each product, such as production date, batch number, raw material source, production line, and operator. This is achieved using automatic labeling/inkjet equipment and industrial video capture devices to establish multi-level associations, including product codes, box codes, pallet codes, and more. The platform utilizes pallet codes to define logistics information for all product codes and stores data in the cloud database. When products enter or exit, the product codes are associated with market information and uploaded to cloud servers. During the flow process, consumers can scan product codes via smartphones to access product-related information, including anti-counterfeiting, market anti-smuggling, and promotional features.
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