Agricultural Product Traceability Solution
In recent years, China has faced numerous issues regarding the safety of agricultural products. These problems pose a serious threat to people's health and the country's economic development. Strengthening the management of agricultural product quality and establishing traceability of production materials is an essential requirement for enhancing overall agricultural production capabilities and increasing the competitiveness of agricultural products in the market. It is a crucial step in accelerating the development of high-quality, high-yield, efficient, ecological, and safe agricultural product production and the construction of modern agriculture.
The "13th Five-Year Plan for Agricultural Science and Technology Development" issued by the Ministry of Agriculture clearly states the objective of "basically achieving full-process tracking and traceability of the quality and safety elements of agricultural products" as a core target in the field of agriculture during the 13th Five-Year Plan.
How can we introduce a safety traceability system for agricultural products and achieve full-quality traceability from the field to the dining table? The "Zhongsu Platform" introduced by Zneng Printing, with its "one-item-one-code" agricultural product quality traceability system, enables comprehensive traceability. It ensures that every step in the entire process of agricultural product production, processing, transportation, and sales is recorded. This is the most effective method for safeguarding the quality of agricultural products.
The "Zhongsu Platform" Offers the Following Features
1. Full-Process Traceability
The quality traceability system records data throughout the entire process. It enables the rapid and accurate recall and handling of problematic products, ensuring faster, more precise, and more effective protection of brand reputation.
2. Visual Traceability Information
Consumers can scan the product using their smartphones to obtain information such as the product's name, description, production process, specifications, and company details.
3. Rapid Recall of Problematic Products
The "Zhongsu Platform" system's primary achievement is making agricultural product quality safety traceable, enabling forward traceability, reverse traceability, and risk management. In case of quality and safety issues, products can be recalled, causes identified, and responsibilities traced.
4. Promoting Consumer Food Safety Awareness
Research shows that only 7.4% of people frequently pay attention to food safety information in their daily lives, and over half of the people who pay attention to it do so only when a food safety incident occurs.
Technical Principles of the "Zhongsu Platform" System
The "Zhongsu Platform" system is based on RFID/variable data QR code technology, enabling "one-item-one-code." It attaches a unique, recognizable RFID or QR code to each product, giving every product an individual "ID card."
The "Zhongsu Platform" system tracks the entire process of agricultural products, involving farmers, cooperatives, production enterprises, agricultural supply and sales agents, product retailers, government, and consumers. It spans all the stages of agricultural product production base management, planting and breeding process management, harvesting, processing, storage, transportation, market sales, and government supervision.
The "one-item-one-code" technology instantly transmits the collected information to the "Zhongsu Platform," which ultimately displays the entire process. Consumers can use smartphones to scan RFID, QR codes, and other methods to accurately understand the complete information about agricultural products, from production, processing, logistics, warehousing, sales, and more, allowing them to choose safe products.
Information Collected by Companies
Consumers Check the Traceability
