Current Situation in the Food Industry
Food is a fundamental necessity in life, and as the modern economy continues to grow, unscrupulous merchants engage in the sale of counterfeit and substandard food products to maximize profit. This practice poses a significant threat to consumer health and can even be life-threatening. According to surveys, trust in the food industry has significantly declined.
1. 84% of respondents believe that their concerns about food safety have increased significantly compared to two years ago;
2. 65% of respondents believe that if a food product is found to be contaminated and recalled, their trust in the manufacturer and that type of food product would decrease significantly;
3. 69% of respondents claim to have encountered unsafe food products, while 31% of respondents state that they frequently encounter unsafe food products.
QR Code Technology
QR code anti-counterfeiting is a new technology for preventing counterfeiting and is a future trend in anti-counterfeiting. Consumers can simply scan a product's QR code with their mobile phones to view product information. This technology not only enhances the aesthetics of advertising but also provides customers with more product information. Based on the information provided by the QR code, including product information, logistics data, authenticity checks, and product tracing, it effectively prevents counterfeit goods. Moreover, through QR code services, a company's product information is transmitted faster and more comprehensively. Consumers can also scan the code to access the company's official account, allowing them to obtain more detailed information.
Working Principles of QR Code Anti-Counterfeiting and Traceability
By establishing a product database and assigning a unique QR code to each product, the QR code can include detailed product information such as the manufacturer's name, production location, production date, authorized sales areas, upstream wholesalers, and downstream retailers. Scanning the QR code on the product with a QR code reader allows access to product information. The QR code anti-counterfeiting traceability system effectively addresses anti-counterfeiting and anti-smuggling, providing information-based management of products.
Features of the QR Code Anti-Counterfeiting and Traceability System
1. Can generate QR codes in batches, with each QR code containing necessary product information.
2. Each QR code for a product is unique and serves as a means of anti-counterfeiting.
3. Verification of product QR codes using a QR code reader or a personal mobile device to prevent product counterfeiting.
4. Conduct activities like sending red envelopes via QR codes to attract customers to follow the company's WeChat official account, thereby gaining real customer attention and fostering customer loyalty.
5. Enhance customer loyalty through the company's WeChat official account, boost repeat purchases, optimize promotional activities, and reduce cost and risk.
